Mass Communication Study And Current Affairs

There are wide varieties of business letters like circular letter, inquiry letter, order letter, collection letter etc. all these letters serve important and multidimensional business purposes. The major purposes or objectives of writing business letters are discussed below: To exchange information : The main purpose of business letter is to exchange information related to business. Through it, business organizations collect and convey business related information. To establish business relationship : By exchanging information through business letters, new business relationships can be established with various parties and existing relationships can be strengthened. To make inquiry : Another important objective of writing business letter is to make inquiry about people, product, price etc. With the expansion of business operations of a business, importance of business letter is also increasing. To take right decisions : Taking right decisions require accurate information. Si

Collection letters are written in a series. Each successive letter becomes stronger in tone. However, letters should be written in such a way so as to collect the dues promptly by maintaining relationships with the customers. a through consideration of the following factors may help the seller to achieve the goal of wringing collection letters. Expressing regret : In collection letter, the seller should regret that the account of the customer is still unsettled. Mentioning the dues : The amount of dues, due date of payment, items of sales etc. should be clearly included in the collection letter. Persuading the customer : In writing an effective collection letter, an attempt is to be taken to persuade the customer to pay the bill promptly. Honor to the Customer : The language of his letter should be courteous, polite and gentle. it should be written in a motivating tone. no such word that can hurt the customer should be used/ Considering the nature of customer : In writing colle