FRAMING

-

(MEDIA) OR (PEOPLE) DECIDE WHERE PEOPLE THINK ABOUT

also: framing in organizations
History and Orientation
The concept of framing is related to the agenda-setting tradition but expands the research by focusing on the essence of the issues at hand rather than on a particular topic. The basis of framing theory is that the media focuses attention on certain events and then places them within a field of meaning. Framing is an important topic since it can have a big influence and therefore the concept of framing expanded to organizations as well.
Core Assumptions and Statements
Core: The media draws the public attention to certain topics, it decides where people think about, the journalists select the topics. This is the original agenda setting ‘thought’. In news items occurs more than only bringing up certain topics. The way in which the news is brought, the frame in which the news is presented, is also a choice made by journalists. Thus, a frame refers to the way media and media gatekeepers organize and present the events and issues they cover, and the way audiences interpret what they are provided. Frames are abstract notions that serve to organize or structure social meanings. Frames influence the perception of the news of the audience, this form of agenda-setting not only tells what to think about, but also how to think about it.

Comments

Post a Comment

Popular posts from this blog

ALTERCASTING THEORY

-
ALTERCASTING A tactic for persuading people by forcing them in a social role, so that they will be inclined to behave according to that role. History and orientation Although the term altercasting is used quite frequently, it is not a very well-known or elaborated theory of persuasion. Core assumptions When a person accepts a certain social role, a number of social pressures are brought to bear to insure that the role is enacted. The social environment expects the person to behave in a manner that is consistent with the role; the role also provides the person with selective exposure to information consistent with the role. Altercasting means that we ‘force’ an audience to accept a particular role that make them behave in the way we want them to behave. There are two basic forms of altercasting: Manded altercasting  means that we ‘tell’ people who they are (or are supposed to be) by making an existing role salient (‘You as a Christian should....’), by placing others in
Read more

LANGUAGE EXPECTANCY THEORY

-
EFFECTS OF LINGUISTIC VARIATIONS ON PERSUASIVE MESSAGES History and Orientation Brooks (1970) provided a spark to begin developing the Language Expectancy Theory. He had expectations about what a source might or might not say in persuasive messages. Burgoon, Jones and Stewart (1975) added the impact of linguistic strategies. They claimed that strategic linguistic choices can be significant predictors of persuasive success. In 1995 Burgoon provided a detailed version of the formulation of the Language Expectancy Theory. Core Assumptions and Statements Language Expectancy Theory is a formalized model about message strategies and attitude and behavior change. Message strategies include verbal aggressions like fear appeal, explicit opinions and language intensity which are more combat. Language Expectancy Theory assumes that language is a rule-governed system and people develop expectations concerning the language or message strategies employed by others in persuasive attempts (B
Read more

ADAPTIVE STRUCTURATION THEORY

-
ROLE OF INFORMATION TECHNOLOGIES IN ORGANIZATION CHANGE History and Orientation Adaptive Structuration Theory is based on Anthony Giddens' structuration theory. This theory is formulated as “the production and reproduction of the social systems through members’ use of rules and resources in interaction”. DeSanctis and Poole adapted Giddens' theory to study the interaction of groups and organizations with information technology, and called it  Adaptive Structuration Theory.  AST criticizes the technocentric view of technology use and emphasizes the social aspects. Groups and organizations using information technology for their work dynamically create perceptions about the role and utility of the technology, and how it can be applied to their activities. These perceptions can vary widely across groups. These perceptions influence the way how technology is used and hence mediate its impact on group outcomes. Core Assumptions and Statements AST is a viable approach for st
Read more