type of mass media

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DOMESTICATION THEORY

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DOMESTICATION History and Orientation Households are seen as part of a transactional system of economic and social relations within the formal or more objective economy and society of the public sphere. Within this framework households are seen as being actively engaged with the products and meanings of this formal, commodity- and individual based economy. This engagement involved the appropriation of the commodities into domestic culture – they are domesticated – and through that appropriation they are incorporated and redefined in different terms, in accordance with the household’s own values and interests. Core Assumptions and Statements Domestication deals with the cultural, social and technological networks of the everyday life of households. The meanings and significance of all our media and information products depend on the participation of the user (Silverstone, 1996). Four phases describe the concept of domestication. Appropriation: When a technology leaves the ...
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ATTRACTION-SELECTION-ATTRITION FRAMEWORK

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UNDERSTANDING ORGANIZATIONAL BEHAVIOR History and Orientation Schneider (1987) asserted that “the people make the place” and that organizational culture, climate and practices are determined by the people in the organization. This theory is closely related to psychology. This theory is part of the socialization process, whereby new members in organizations according tot the framework fit in a specificorganization. For over 100 years discussions are held on the influence of situational variables - such as groups, technology, structure, environment - on organizational behavior. Schneider argues that the psychologists have failed to incorporate people types into our theories of organizations. In 1995 the ASA Framework was updated. Schneider already mentioned that the person is particularly important in the organizational context. Schneider et al (1995) now added the dimension that the people are responsible for the structure, processes and culture of the organization. Core Assum...
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ALTERCASTING THEORY

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ALTERCASTING A tactic for persuading people by forcing them in a social role, so that they will be inclined to behave according to that role. History and orientation Although the term altercasting is used quite frequently, it is not a very well-known or elaborated theory of persuasion. Core assumptions When a person accepts a certain social role, a number of social pressures are brought to bear to insure that the role is enacted. The social environment expects the person to behave in a manner that is consistent with the role; the role also provides the person with selective exposure to information consistent with the role. Altercasting means that we ‘force’ an audience to accept a particular role that make them behave in the way we want them to behave. There are two basic forms of altercasting: Manded altercasting  means that we ‘tell’ people who they are (or are supposed to be) by making an existing role salient (‘You as a Christian should....’), by placing other...
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