Mass Communication

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ATTRACTION-SELECTION-ATTRITION FRAMEWORK

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UNDERSTANDING ORGANIZATIONAL BEHAVIOR History and Orientation Schneider (1987) asserted that “the people make the place” and that organizational culture, climate and practices are determined by the people in the organization. This theory is closely related to psychology. This theory is part of the socialization process, whereby new members in organizations according tot the framework fit in a specificorganization. For over 100 years discussions are held on the influence of situational variables - such as groups, technology, structure, environment - on organizational behavior. Schneider argues that the psychologists have failed to incorporate people types into our theories of organizations. In 1995 the ASA Framework was updated. Schneider already mentioned that the person is particularly important in the organizational context. Schneider et al (1995) now added the dimension that the people are responsible for the structure, processes and culture of the organization. Core Assum...
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Code of Media Ethics

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INTRODUCTION The basic objective of news dissemination is to ensure that the people know what is happening and understand the possible causes so they can form their own opinions and arrive at their own conclusions. The most valuable asset of a journalist therefore remains public respect, which must first be earned and then maintained through adherence to the highest possible standards of professional integrity. This is why, if the journalistic community is to play its due role in Pakistan, it must submit its own behaviour to the most rigorous scrutiny. Codification of our ethics is therefore imperative. Dawn has always strived to discharge its duties and to encourage its staff members to discharge their responsibilities in line with the ideals of journalistic ethics and principles. In keeping with this effort, the following constitutes the baseline standards of a Code of Media Ethics for the members of Dawn’s editorial team, in conformity with universally accepted norms. Co...
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LANGUAGE THEORIES AND LINGUISTICS SPEECH ACT

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UNDERSTANDING SPEAKER’S INTENTION (in Dutch: taalhandelingen) History and Orientation Speech act theory is built on the foundation laid by Wittgenstein and Austin. John Searle is most often associated with the theory. Ludwig Wittgenstein began a line of thought called ‘ordinary language philosophy’. He taught that the meaning of language depends on its actual use. Language, as used in ordinary life, is a language game because it consists of rules. In other words, people follow rules to do things with the language. Core Assumptions and Statements According to Searle, to understand language one must understand the speaker’s intention. Since language is intentional behavior, it should be treated like a form of action. Thus Searle refers to statements as speech acts. The speech act is the basic unit of language used to express meaning, an utterance that expresses an intention. Normally, the speech act is a sentence, but it can be a word or phrase as long as it follows the rules...
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