type of mass media

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DOMESTICATION THEORY

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DOMESTICATION History and Orientation Households are seen as part of a transactional system of economic and social relations within the formal or more objective economy and society of the public sphere. Within this framework households are seen as being actively engaged with the products and meanings of this formal, commodity- and individual based economy. This engagement involved the appropriation of the commodities into domestic culture – they are domesticated – and through that appropriation they are incorporated and redefined in different terms, in accordance with the household’s own values and interests. Core Assumptions and Statements Domestication deals with the cultural, social and technological networks of the everyday life of households. The meanings and significance of all our media and information products depend on the participation of the user (Silverstone, 1996). Four phases describe the concept of domestication. Appropriation: When a technology leaves the ...
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LANGUAGE THEORIES AND LINGUISTICS SPEECH ACT

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UNDERSTANDING SPEAKER’S INTENTION (in Dutch: taalhandelingen) History and Orientation Speech act theory is built on the foundation laid by Wittgenstein and Austin. John Searle is most often associated with the theory. Ludwig Wittgenstein began a line of thought called ‘ordinary language philosophy’. He taught that the meaning of language depends on its actual use. Language, as used in ordinary life, is a language game because it consists of rules. In other words, people follow rules to do things with the language. Core Assumptions and Statements According to Searle, to understand language one must understand the speaker’s intention. Since language is intentional behavior, it should be treated like a form of action. Thus Searle refers to statements as speech acts. The speech act is the basic unit of language used to express meaning, an utterance that expresses an intention. Normally, the speech act is a sentence, but it can be a word or phrase as long as it follows the rules...
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Code of Media Ethics

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INTRODUCTION The basic objective of news dissemination is to ensure that the people know what is happening and understand the possible causes so they can form their own opinions and arrive at their own conclusions. The most valuable asset of a journalist therefore remains public respect, which must first be earned and then maintained through adherence to the highest possible standards of professional integrity. This is why, if the journalistic community is to play its due role in Pakistan, it must submit its own behaviour to the most rigorous scrutiny. Codification of our ethics is therefore imperative. Dawn has always strived to discharge its duties and to encourage its staff members to discharge their responsibilities in line with the ideals of journalistic ethics and principles. In keeping with this effort, the following constitutes the baseline standards of a Code of Media Ethics for the members of Dawn’s editorial team, in conformity with universally accepted norms. Co...
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